L&L Hawaiian Barbecue—Campaign

With deep roots in the immigrant workforce that came to labor in Hawaii’s plantations in the early- to mid-twentieth century, L&L Hawaiian Barbecue serves fresh and authentic Hawaii-inspired comfort food across 14 states in the U.S.

The Challenge

When the 2020 pandemic forced an unprecedented burden upon the food-service industry, L&L wanted to look beyond the plate lunch and somehow uplift and inspire their loyal customers during the stay-at-home order.

The BLG Difference

Knowing that L&L’s authenticity and strong connection to Hawaii was their advantage over a number of “Hawaiian-themed” fast food restaurants, BLG created Luau and Learn, a fun and engaging family home activity. Luau and Learn launched online and included a downloadable activity book that taught kids about Hawaii’s diverse food and rich culture all the while reinforcing the authentic L&L Hawaiian Barbecue brand.